Comfort Maxing

RIDE FASTER. RIDE LONGER.

The new rules of performance cycling.

Forget the idea that performance means being slammed, stretched and uncomfortable.

All the products here have a singular goal of making you more comfortable out on the road and therefore, faster.
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  • ENVE SES 4.5 Carbon Disc Brake Wheelset - ENVE Innerdrive Premium - Tour de France
    Sale

    ENVE SES 4.5 Carbon Disc Brake Wheelset - ENVE Innerdrive Premium - Tour de France

    ENVE

    ENVE SES 4.5 Carbon Disc Brake Wheelset - ENVE Innerdrive Premium - Tour de France
    $4,999.00 $5,650.00
  • Giant Defy Advanced SL 0 - Arctic Light
    Sale

    Giant Defy Advanced SL 0 - Arctic Light

    Giant

    Giant Defy Advanced SL 0 - Arctic Light
    $13,998.00 $13,999.00
  • Giant Defy Advanced E+ Elite AR - Midnight Moon
    Sale

    Giant Defy Advanced E+ Elite AR - Midnight Moon

    Giant

    Giant Defy Advanced E+ Elite AR - Midnight Moon
    $10,498.00 $10,499.00
  • Giant Defy Advanced E+ Elite 2 - Mercury
    Sale

    Giant Defy Advanced E+ Elite 2 - Mercury

    Giant

    Giant Defy Advanced E+ Elite 2 - Mercury
    $10,998.00 $10,999.00
  • Giant Defy Advanced E+ Elite 1 - Meteor Storm
    Sale

    Giant Defy Advanced E+ Elite 1 - Meteor Storm

    Giant

    Giant Defy Advanced E+ Elite 1 - Meteor Storm
    $13,498.00 $13,499.00
  • cannondale-synapse-lab71-smartsense-endurance-bike-black-marble
    Sale

    Cannondale Synapse LAB71 SmartSense - Black Marble

    Cannondale

    Cannondale Synapse LAB71 SmartSense - Black Marble
    $18,999.00 $19,999.99
  • Giant Defy Advanced E+ Elite AR - Kelp Forest
    Sale

    Giant Defy Advanced E+ Elite AR - Kelp Forest

    Giant

    Giant Defy Advanced E+ Elite AR - Kelp Forest
    $10,498.00 $10,499.00
  • Giant Defy Advanced E+ Elite 2 - Sea Sparkle
    Sale

    Giant Defy Advanced E+ Elite 2 - Sea Sparkle

    Giant

    Giant Defy Advanced E+ Elite 2 - Sea Sparkle
    $10,998.00 $10,999.00
  • Giant Defy Advanced E+ Elite 1 - Raw Carbon
    Sale

    Giant Defy Advanced E+ Elite 1 - Raw Carbon

    Giant

    Giant Defy Advanced E+ Elite 1 - Raw Carbon
    $13,498.00 $13,499.00
  • Giant Defy Advanced E+ Elite 0 - Blue Dragonfly
    Sale

    Giant Defy Advanced E+ Elite 0 - Blue Dragonfly

    Giant

    Giant Defy Advanced E+ Elite 0 - Blue Dragonfly
    $16,998.00 $16,999.00
  • Giant Defy Advanced SL 1 - Moonstone
    Sale

    Giant Defy Advanced SL 1 - Moonstone

    Giant

    Giant Defy Advanced SL 1 - Moonstone
    $9,998.00 $9,999.00
  • Giant Defy Advanced SL 0 - Black Lava
    Sale

    Giant Defy Advanced SL 0 - Black Lava

    Giant

    Giant Defy Advanced SL 0 - Black Lava
    $13,998.00 $13,999.00
  • Giant Defy Advanced Pro 1 - Meteor Storm
    Sold out

    Giant Defy Advanced Pro 1 - Meteor Storm

    Giant

    Giant Defy Advanced Pro 1 - Meteor Storm
    $5,799.00 $6,999.00
  • Giant Defy Advanced Pro 0 - Mariana Blue
    Sold out

    Giant Defy Advanced Pro 0 - Mariana Blue

    Giant

    Giant Defy Advanced Pro 0 - Mariana Blue
    $7,998.00 $7,999.00
  • Giant Defy Advanced SL 1 - Dark Green
    Sold out

    Giant Defy Advanced SL 1 - Dark Green

    Giant

    Giant Defy Advanced SL 1 - Dark Green
    $9,198.00 $9,199.00
  • Giant Defy Advanced 1 - Thundercloud
    Sold out

    Giant Defy Advanced 1 - Thundercloud

    Giant

    Giant Defy Advanced 1 - Thundercloud
    $4,498.00 $4,999.00