The Genesis Of Next To Nothing. 32 years ago, Oakley® had a pivotal moment. On national TV, it aired a commercial called Max Fearlight. Used as a visual manifesto, it shared our creative vision and established the brand's mood for years to come. Hidden in plain sight and never commercialized, a very special piece of eyewear made its way in the film; one whose design morphed into what we now know as Sub Zero. From the impossible task of creating eyewear that would be weightless, came a single continuous contour lens design with the overall weighting at 0.69 oz, lighter than any other sunglasses up until that day. Reinventing prized memories through ground-breaking creations, this MUZM Sub Zero celebrates yesterday’s icons and delivers to the present. Carefully curated with the elusive “N” lens-cut , paint treatment and branding combination, this second MUZM Sub Zero chapter pays homage to Max Fearlight’s creative legacy
Mfr Claimed Weight
TBC
The Genesis Of Next To Nothing. 32 years ago, Oakley® had a pivotal moment. On national TV, it aired a commercial called Max Fearlight. Used as a visual manifesto, it shared our creative vision and established the brand's mood for years to come. Hidden in plain sight and never commercialized, a very special piece of eyewear made its way in the film; one whose design morphed into what we now know as Sub Zero. From the impossible task of creating eyewear that would be weightless, came a single continuous contour lens design with the overall weighting at 0.69 oz, lighter than any other sunglasses up until that day. Reinventing prized memories through ground-breaking creations, this MUZM Sub Zero celebrates yesterday’s icons and delivers to the present. Carefully curated with the elusive “N” lens-cut , paint treatment and branding combination, this second MUZM Sub Zero chapter pays homage to Max Fearlight’s creative legacy
Mfr Claimed Weight
TBC
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