The Genesis Of Next To Nothing. 32 years ago, Oakley® had a pivotal moment. On national TV, it aired a commercial called Max Fearlight. Used as a visual manifesto, it shared our creative vision and established the brand's mood for years to come. Hidden in plain sight and never commercialized, a very special piece of eyewear made its way in the film; one whose design morphed into what we now know as Sub Zero. From the impossible task of creating eyewear that would be weightless, came a single continuous contour lens design with the overall weighting at 0.69 oz, lighter than any other sunglasses up until that day. Reinventing prized memories through ground-breaking creations, this MUZM Sub Zero celebrates yesterday’s icons and delivers to the present. Carefully curated with the elusive “N” lens-cut , paint treatment and branding combination, this second MUZM Sub Zero chapter pays homage to Max Fearlight’s creative legacy
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